Who Is Shane Grooms?

The founder and CEO of NextGen Ecom, a powerhouse performance marketing agency that has generated over $40 million in revenue for clients within just two years. A visionary entrepreneur and e-commerce mentor, Shane built NextGen Ecom on the foundation of real-world success—scaling his own dropshipping and branded stores to 7- and 8-figures before helping others do the same.


With deep expertise across Meta, Google, TikTok, and email marketing, Shane leads a team that crafts high-converting ad strategies for brands in diverse niches—from health and wellness to consumer tech and fashion. His unique ability to merge creative storytelling with data-driven decision making has made NextGen Ecom the go-to agency for founders who want serious growth, not fluff.

When he’s not building million-dollar brands, Shane mentors the next generation of e-commerce entrepreneurs through his coaching programs and speaking engagements.

NextGen Ecom isn’t just another marketing agency—we’re a results machine. In just two years, we’ve helped generate over $40 million in tracked revenue for our clients by leveraging high-performance ad systems across Meta, Google, TikTok, and more.

From scrappy startups to established e-com powerhouses, we help businesses scale profitably through:


  • Paid Media Buying
  • Creative Strategy & UGC Production
  • Funnel & Landing Page Optimization
  • Email/SMS Automation & Retargeting



Multiple niches. Every platform. One mission: scale revenue with precision.

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